Didi's Blog

About transmedia and other pretty cool stuff

The Spiral

How do they do it? part 2/2How do they do it? part 2/2

He produced Where’s Gary? and The Spiral. And although he prefers not to use the word transmedia I still see Peter de Maegd as one of the few true transmedia producers. He himself would rather talk about ‘storytelling for the converged media’. For me it does not matter what you call it, because we are still…

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Unlock the 007 in you

How do they do it? part 1/2How do they do it? part 1/2

Yesterday a whole gang of talents, nerds, speakers and hosts traveled to Ghent for How do you do? Virtual platform invited me to this event, which is part of the Creative Media Days. It was a day full of inspiring work, and the conversations with viral guru Karel Vinck and pan-European producer Peter the Maegd I…

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Pushed into the rabbit holeEen duwtje into the rabbit hole

Friction? In transmedia storytelling the viewers are expected to jump into the rabbit hole. They often have to switch between different channels. Cases show that at these switch points many people drop out or stay at one channel. Your audience will decrease with every switch, because there’s too big a difference between the two channels. I…

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Oh Oh TransmediaOh Oh Transmedia

On Twitter I was asked if if there’s a good example of how Reality TV can go transmedial… Well, @j_stankevicius, that is an interesting question. To be honest I didn’t know the answer right away, so I checked all the cases that I’ve studied and I couldn’t find one that was developed around reality TV. But when I…

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Tim is a foxTim Loderus is een vos

Na 8 weken puzzeltjes en video’s in de Wie is Tim? app was het nu echt tijd voor de grote afsluiter. Een live-event. Dat werd tijd want de app begon zo langzamerhand best eentonig te worden, met steeds dezelfde spelletjes. Tim is nogal een sloddervos en heeft zijn spullen laten slingeren in het Westerpark in…

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Llow branding, high impactLlow branding, high impact

The past weekend thousands of people traveled to Biddinghuizen for the highlight of the Dutch festivalseason: Lowlands. It was the first time I went there, and ofcourse I enjoyed the music, but I also liked the activities that were organised by brands. Festivals such as Lowlands are ideal to show your brand identity to a…

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The Tweeting DirectorPak de regie via Twitter

On Monday, August 6 Dutch people get the chance to direct the thriller: ‘Onder Controle’. Through Twitter you can indicate live directions to the actors. Holland’s best actors will play a role, including Tygo Gernandt, Hanna Verboom and Halina Reijn. The film will be used as a promotion for the Dutch Film Festival. A festival…

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WE underwear delivery

Fresh underwear deliveryFresh underwear delivery

On mondaymorning july 23, 2012 girls in Amsterdam could get fresh underwear delivered to their doorstep. Totally free! WE Fashion asked Woedend! to come up with a campaign to launch their basics called ‘WE Fundamentals.’ With just a few click on a smartphone, tablet or computer you could order your hipster.  The webapp checks your…

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GTST Wie is Tim?

Who the f is Tim?

Tonight is a big night for ‘Goede Tijden, Slechte Tijden’ (Good Times, Bad Times), the most popular Dutch soap. It’s the last episode before the summer stop, the cliffhanger… For the fans this means six weeks without updates from the fictional town Meerdijk, without intrigues and without all their favourite characters. There goes there daily…

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