Didi's Blog

About transmedia and other pretty cool stuff

Zappmissie: Lost in the Game. Foto: annemieke van der togt

Another Zapp mission: Lost in the Game

Virtual reality games, gladiator fights and live stream escapes, it’s all part of Lost in the Game, a fictional storyworld that manifests itself in many different ways. It has become an annual tradition, after the Zappendael Case, the Hidden Island and the Secret of Eyck, Zapp brought a new and exciting mission this year. For…

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Vlucht HS13

Flight HS13: chat box instead of black box

Yes, the brand new television season has started and I’m happy to participate in another KRO-NCRV transmedia drama. Flight HS13 (originally Vlucht HS13) is not just a thrilling television series, it has an interactive twist. In the first double episode of this thriller series we meet Liv, who’s life falls apart when she hears the…

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Revolución no es mentir jamás

In a country without ads

“What kind of work do you do?” This simple question was difficult to answer during my trip through Cuba. I work at an ad agency and not many Cubans are familiar with advertising. Let’s say explaining this in my ‘poquito Español’ was quite a challenge. I guess in a country where there is no competition,…

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Terug naar de Dino's met Freek

Virtual Reality for the crowd

Dutch supermarket Albert Heijn has a new loyalty program. Customers can collect dinosaur stickers and bring them to live with the matching VR-goggles. The glasses ‘from the future’ enable you to look around in the past. I’m positive that this is the moment the crowd is going to discover the awesomeness of virtual reality. Thank…

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The Pursuit of Happiness VR

Why storytelling and VR are a match

As technology is evolving, so is the way we tell stories. Virtual Reality is becoming more and more accessible and storytellers are experimenting with it. Still, some people in the industry find it hard to believe that watching films on the Oculus Rift is going to be successful. Pixar co-founder Ed Catmull is one of…

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Facebook Reactions

Like faces competition

To like or not to like? That used to be the question. It was as simple as that. Until today, when Facebook globally launched 5 new reactions. The extension of the like button has the additional options: love, haha, wow, sad and angry, “to allow people to express a deeper range of emotions.” Our digital…

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Club Member Cards

Join another club

I was shopping at H&M the other day and it was announced about 37 times that everyone should join the H&M club with the H&M app for special offers. Membercards, club apps. Not at the gym, but at every ordinary retail store. The Love Your Body Club™, IKEA Family, ICI Paris XL Privilege Card… Retailers…

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Down the stream

It’s been four years already since I threw out my CD collection and my lovely 3-CD stereo system. I fully switched to Spotify and I am still very happy with that decision. I don’t even have MP3s anymore, I mean, why would I? I don’t want to own music, I just want to listen to…

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De Wentel: Revolutie

Revolution in theater

Last weekend I visited The Spiral: Revolution (originally De Wentel: Revolutie) in theater. It’s not just a play, it’s part of a storyworld and it’s the first theater game in Holland. Creator Sytze Schalk challenges his audience to participate. The play is about four people working at the secret intelligence agency of a city-state called…

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