Didi's Blog

About transmedia and other pretty cool stuff

WE underwear delivery

Fresh underwear deliveryFresh underwear delivery

On mondaymorning july 23, 2012 girls in Amsterdam could get fresh underwear delivered to their doorstep. Totally free! WE Fashion asked Woedend! to come up with a campaign to launch their basics called ‘WE Fundamentals.’

With just a few click on a smartphone, tablet or computer you could order your hipster.  The webapp checks your location and this is sent directly to one of our bike couriers.  In no-time she’ll come knocking on your door with fresh underwear, for a fresh start of the day.

This special sample sale started at 06:00 AM. Partly due to the reminders that people set on the website, there was an immediate run for the free delivery. Before eight o’clock WE finished all their samples. Free freshness delivered, mission accomplished. Check the video:

http://www.youtube.com/watch?v=uVykn4Uooag
Op maandagochtend 23 juli 2012 konden meiden in Amsterdam ‘fresh underwear’ thuis laten bezorgen. Helemaal gratis! WE Fashion heeft Woedend! gevraagd om een actie te ontwikkelen die de basics ‘WE Fundamentals’ introduceert.

Met een paar clicks op je smartphone, tablet of PC konden de hipsters worden besteld. De webapp checkt je locatie en deze wordt direct doorgegeven aan één van de fietskoeriers. In no-time staat er een koerier voor de deur met jouw frisse ondergoed! For a fresh start of the day, zullen we maar zeggen.

Om 06:00 startte deze lekker sample-actie. Mede dankzij de reminders die al waren ingesteld via de site liep het direct storm. Vóór achten was WE door alle samples heen. Free freshness delivered, mission accomplished. Check de video:

http://www.youtube.com/watch?v=uVykn4Uooag

bike courierfietskoerierfixie bikefresh daily deliveryfreshdailyunderwear deliverywe deliveryWE fashionwoedend!

Didi Koller • July 24, 2012


Previous Post

Next Post

Leave a Reply

Your email address will not be published / Required fields are marked *