Fresh underwear delivery
On mondaymorning july 23, 2012 girls in Amsterdam could get fresh underwear delivered to their doorstep. Totally free! WE Fashion asked Woedend! to come up with a campaign to launch their basics called ‘WE Fundamentals.’
With just a few click on a smartphone, tablet or computer you could order your hipster. The webapp checks your location and this is sent directly to one of our bike couriers. In no-time she’ll come knocking on your door with fresh underwear, for a fresh start of the day.
This special sample sale started at 06:00 AM. Partly due to the reminders that people set on the website, there was an immediate run for the free delivery. Before eight o’clock WE finished all their samples. Free freshness delivered, mission accomplished. Check the video: