Didi's Blog

About transmedia and other pretty cool stuff

What concerts can teach us about audience engagementWat we kunnen leren van concerten

“Everybody get down to the floor,” the bassplayer keeps playing, the rest of the band is squatting. Honestly, it makes me roll my eyes at first, ‘not again.’ But gradually the whole audience is doing what they’ve been told. I don’t want to be the only grumpy cat standing up, so I start crouching as well. It’s…

Screening second screenScreening second screen

It is totally hip and happening: second screen. More and more people watch television and use their devices at the same time. But how do those people use that device? And what are the opportunities for producers and advertisers? This is often misjudged. As creator of a second screen app you should really think about…