Didi's Blog

About transmedia and other pretty cool stuff

Labeling transmedia

Sometimes a transmedia story comes out of a box, such as Coraline’s Story. But we, Lydia van der Spek and I, think it may come in handy to put the stories into boxes, so we can label them. There are various kinds of transmedia projects and some of them cannot be compared to each other…

Continue Reading


Wieden & Kennedy, 2009 Coraline is a stop-motion animation film. The movie was originally made for children aged 8 to 12. The developers saw opportunities to expand this group through a clever campaign. They searched the internet forĀ  bloggers with a lot of followers, who could possibly be interested in the movie. Each blogger got…

Continue Reading