Didi's Blog

About transmedia and other pretty cool stuff

Virtual Reality at Dutch supermarket

Dutch supermarket Albert Heijn has a new loyalty program. Customers can collect dinosaur stickers and bring them to live with the matching VR-goggles. The glasses ‘from the future’ enable you to look around in the past. I’m positive that this is the moment the crowd is going to discover the awesomeness of virtual reality. Thank…

Join another club

I was shopping at H&M the other day and it was announced about 37 times that everyone should join the H&M club with the H&M app for special offers. Membercards, club apps. Not at the gym, but at every ordinary retail store. The Love Your Body Club™, IKEA Family, ICI Paris XL Privilege Card… Retailers…