Didi's Blog

About transmedia and other pretty cool stuff

Axe causes total chaos

Anarchy strikes with AxeAnarchie breekt uit met Axe

The new Axe campaign is one you can’t miss. Axe Anarchy for him and her are so tempting that groups of people spontaneously started snogging in public. Axe is telling us an exciting brand story that creates a mayhem in the Netherlands. ‘Start the chaos’, that’s what the campaign for the deodorant-brand is all about….

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