Didi's Blog

About transmedia and other pretty cool stuff

NO by Gael Garcia Bernal

NO becomes NOW! Creative bootcampNO wordt NOW! Creative bootcamp

Chile, 1988. Years of oppression under the regime of Pinochet. The man responsible for killings, torture, disappearances and financial malpractice. Pressured by internationale politics, he scheduled a referendum. Vote SI to agree that Pinochet remains the political leader, vote NO for change. The film NO is about this age in Chilean history. Advertising talent Rene Saavedra is…

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Axe causes total chaos

Anarchy strikes with AxeAnarchie breekt uit met Axe

The new Axe campaign is one you can’t miss. Axe Anarchy for him and her are so tempting that groups of people spontaneously started snogging in public. Axe is telling us an exciting brand story that creates a mayhem in the Netherlands. ‘Start the chaos’, that’s what the campaign for the deodorant-brand is all about….

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