{"id":713,"date":"2013-10-02T13:52:18","date_gmt":"2013-10-02T11:52:18","guid":{"rendered":"http:\/\/www.didikoller.nl\/blog\/?p=713"},"modified":"2021-04-10T16:48:34","modified_gmt":"2021-04-10T14:48:34","slug":"transmedia-storytelling-freshers-app","status":"publish","type":"post","link":"https:\/\/www.didikoller.nl\/blog\/en\/transmedia-storytelling-freshers-app\/","title":{"rendered":"Transmedia storytelling: Freshers app"},"content":{"rendered":"\n<p>40,000 members posted over 275,000 messages in the Freshers app, containing 90,000 vo&#8217;s! The past few months I&#8217;ve been busy working on a transmedia project for the BNN dramaseries <em>Feuten<\/em> (Translation: <em>Freshers<\/em>). And it is on!<\/p>\n\n\n\n<p>Check our case video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"rve\" data-content-width=\"750\"><iframe loading=\"lazy\" title=\"Freshers casevideo (Feuten)\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/Ww5OcOTkRdU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><!-- Responsive Video Embeds plugin by www.kevinleary.net -->\n<\/div><\/figure>\n\n\n\n<h2>H.S.C. Mercurius is brought to life<\/h2>\n\n\n\n<p>The series <i>Freshers&nbsp;<\/i>is about the ups and downs of the members of the fraternity H.S.C. Mercurius. It&#8217;s about friendship, love, intrigue and power struggles between the members. For the second season, Spektor Storytelling and Elastique founded the fictional fraternity for real. New members were hazed through a Facebook-app, so they could enjoy the get-togethers and parties. More about this? <a title=\"Didi's blog: Dormitories and F*cking Freshmen\" href=\"http:\/\/www.didikoller.nl\/blog\/?p=385\" target=\"_blank\" rel=\"noopener\">Read this post<\/a>. In August this year the third season started and a movie is on it&#8217;s way. Spektor (with me as a freelance transmedia storyteller), Elastique and BNN decided to work together to make the fraternity bigger and enrich the user experience. To achieve this we have, in addition to the use of social media channels, now developed a mobile application: the <i>Freshers&nbsp;<\/i>app.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"http:\/\/www.didikoller.nl\/blog\/wp-content\/uploads\/screenshotsappklein.jpg\" alt=\"Screenshots of the Feuten app.\"\/><figcaption>Screenshots of the Feuten app.<\/figcaption><\/figure><\/div>\n\n\n\n<h2>Freshers app<\/h2>\n\n\n\n<p>This app brings <em>Feuten<\/em> fans the opportunity to join the illustrious association. First, they must go through an hazing processe. In this 10-minute journey, they have to prove to be worthy enough to become a member. They&#8217;re provided video and audio feedback from the series characters. Parts of hazing include opening bottles of beer and a quiz about the mores. Within 24 hours the Freshers are told whether they are admitted. And becoming a member of Mercurius opens up a whole new world. With the app you can pretty much do everything you would do in a real fraternity. You can&nbsp;bluster&nbsp;with other members in the society, you&#8217;re status rises as you do assignments and get achievements. And you can create your own chapter and invite your friends to join it.<\/p>\n\n\n\n<h2>Live events<\/h2>\n\n\n\n<p>There is a strong feeling of connection among the members. The chapter &#8216;The Panting Deers&#8217; got hundreds of member in no time. We decided to respond to this by introducing the founder of the chapter into the Senate. &nbsp;She was invited by the Praeses, a maincharacter in the series. A whole group of members came to see this great event, everybody was nicely dressed in suit and tie, as we celebrated in style with members of the Senate and bottles of bubbles.<\/p>\n\n\n\n<figure class=\"wp-block-image alignnone\"><img src=\"http:\/\/www.didikoller.nl\/blog\/wp-content\/uploads\/inauguratie.jpg\" alt=\"Inauguration Senate\"\/><figcaption>The inauguration of one of the members.<\/figcaption><\/figure>\n\n\n\n<p>But this is not the only time the members met. Some of them arranged to meet each other and &nbsp;drink beers together and one guy even organized a large get together for all the members. They came on down from all around the country. Within Mercurius real friendships have arisen and we have even seen some blossoming love.<\/p>\n\n\n\n<h2>Additional content<\/h2>\n\n\n\n<p>Besides the re-enactment of being in a fraternity there is a lot more to see and do in the app. There are bonus videos with the series characters, as well as video diaries and interviews with members. Two new students keep you informed of their experiences through a blog. A whole new storyline starts when one of them uncovers a secret society that holds the strings at Mercurius. For the active players this storyline unfolds in an Alternate Reality Game. By working together and solving puzzles they can try to find out the truth. You can read more about the ARG in this blog post: <a href=\"http:\/\/www.didikoller.nl\/blog\/?p=736\">Filius Septimus, the Alternate Reality Game.<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img src=\"http:\/\/www.didikoller.nl\/blog\/wp-content\/uploads\/twitterpuzzel.jpg\" alt=\"Members are trying to solve the puzzles on Twitter.\"\/><figcaption>Members are trying to solve the puzzles on Twitter.<\/figcaption><\/figure><\/div>\n\n\n\n<h2>Transmedia results<\/h2>\n\n\n\n<p>There is a lot more to say about this, but i&#8217;ll just write different posts about it. I want to end this one by saying that&nbsp;this project ensures that the fans really are immersed in the storyworld of <em>Freshers<\/em>. And that makes the brand stronger. Fans are not just members, but also ambassadors. Reality and fiction merge. Not because the players believe that it&#8217;s real, but because the players w\u00e1nt to believe it&#8217;s real. And that&#8217;s exactly what you want to see in transmedia storytelling. Vo for Mercurius!<\/p>\n\n\n\n<p><em>The <\/em>Feuten&nbsp;<em>app is free and available for both&nbsp;<a title=\"Feuten for iOS\" href=\"https:\/\/itunes.apple.com\/nl\/app\/feuten\/id684230052?mt=8\" target=\"_blank\" rel=\"noopener\">iOS<\/a>&nbsp;and&nbsp;<a title=\"Feuten for Android\" href=\"https:\/\/play.google.com\/store\/apps\/details?id=nl.bnn.feuten\" target=\"_blank\" rel=\"noopener\">Android<\/a>&nbsp;(in Dutch).&nbsp;<\/em>Feuten<em>&nbsp;season 3 is broadcasted every monday at 21.25 on BNN &nbsp;and the movie&nbsp;<\/em>Feuten het Feestje<em>&nbsp;will be in Dutch cinemas from October 17.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>40,000 members posted over 275,000 messages in the Freshers app, containing 90,000 vo&#8217;s! The past few months I&#8217;ve been busy working on a transmedia project for the BNN dramaseries Feuten (Translation: Freshers). And it is on! Check our case video: H.S.C. Mercurius is brought to life The series Freshers&nbsp;is about the ups and downs of&#8230; <\/p>\n<p><a class=\"teaser-more\" href=\"https:\/\/www.didikoller.nl\/blog\/en\/transmedia-storytelling-freshers-app\/\">Continue Reading<\/a><\/p>\n","protected":false},"author":1,"featured_media":841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,7],"tags":[103,62,230,232,61,231,226,227,229,65,37,228,3,15],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Freshers used transmedia storytelling to bring a fictional fraternity to life. 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