{"version":"1.0","provider_name":"Didi&#039;s Blog","provider_url":"https:\/\/www.didikoller.nl\/blog","author_name":"Didi Koller","author_url":"https:\/\/www.didikoller.nl\/blog\/author\/didi\/","title":"Pushed into the rabbit holeEen duwtje into the rabbit hole - Didi&#039;s Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\"><a href=\"https:\/\/www.didikoller.nl\/blog\/en\/pushed-into-the-rabbit-hole\/\"><!--:en-->Pushed into the rabbit hole<!--:--><!--:nl-->Een duwtje into the rabbit hole<!--:--><\/a><\/blockquote>\n<script type='text\/javascript'>\n<!--\/\/--><![CDATA[\/\/><!--\n\t\t\/*! This file is auto-generated *\/\n\t\t!function(d,l){\"use strict\";var e=!1,n=!1;if(l.querySelector)if(d.addEventListener)e=!0;if(d.wp=d.wp||{},!d.wp.receiveEmbedMessage)if(d.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,i,a,s=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=new RegExp(\"^https?:$\",\"i\"),c=0;c<n.length;c++)n[c].style.display=\"none\";for(c=0;c<s.length;c++)if(r=s[c],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(a=parseInt(t.value,10)))a=1e3;else if(~~a<200)a=200;r.height=a}if(\"link\"===t.message)if(i=l.createElement(\"a\"),a=l.createElement(\"a\"),i.href=r.getAttribute(\"src\"),a.href=t.value,o.test(a.protocol))if(a.host===i.host)if(l.activeElement===r)d.top.location.href=t.value}}},e)d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",t,!1),d.addEventListener(\"load\",t,!1);function t(){if(!n){n=!0;for(var e,t,r=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),a=l.querySelectorAll(\"iframe.wp-embedded-content\"),s=0;s<a.length;s++){if(!(e=a[s]).getAttribute(\"data-secret\"))t=Math.random().toString(36).substr(2,10),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t);if(r||i)(t=e.cloneNode(!0)).removeAttribute(\"security\"),e.parentNode.replaceChild(t,e)}}}}(window,document);\n\/\/--><!]]>\n<\/script><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.didikoller.nl\/blog\/en\/pushed-into-the-rabbit-hole\/embed\/\" width=\"600\" height=\"338\" title=\"&#8220;&lt;!--:en--&gt;Pushed into the rabbit hole&lt;!--:--&gt;&lt;!--:nl--&gt;Een duwtje into the rabbit hole&lt;!--:--&gt;&#8221; &#8212; Didi&#039;s Blog\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe>","description":"Friction? In transmedia storytelling the viewers are expected to jump into the rabbit hole. They\u00a0often have to switch between different channels. Cases show that at these switch points many people drop out or stay at one channel. Your audience will decrease with every switch, because there&#8217;s too big a difference between the two channels. I... Continue Reading","thumbnail_url":"http:\/\/patrishka.files.wordpress.com\/2009\/07\/the-rabbit-hole.jpg"}