Opinion Archives - Page 2 of 2

Screening second screenScreening second screen

It is totally hip and happening: second screen. More and more people watch television and use their devices at the same time. But how do those people use that device? And what are the opportunities for producers and advertisers? This is often misjudged. As creator of a second screen app you should really think about…

NO becomes NOW! Creative bootcampNO wordt NOW! Creative bootcamp

Chile, 1988. Years of oppression under the regime of Pinochet. The man responsible for killings, torture, disappearances and financial malpractice. Pressured by internationale politics, he scheduled a referendum. Vote SI to agree that Pinochet remains the political leader, vote NO for change. The film NO is about this age in Chilean history. Advertising talent Rene Saavedra is…

Tim is a foxTim Loderus is een vos

Na 8 weken puzzeltjes en video’s in de Wie is Tim? app was het nu echt tijd voor de grote afsluiter. Een live-event. Dat werd tijd want de app begon zo langzamerhand best eentonig te worden, met steeds dezelfde spelletjes. Tim is nogal een sloddervos en heeft zijn spullen laten slingeren in het Westerpark in…

Transmedia Teen BooksTransmedia Tienerboeken

Novels are an ancient type of storytelling and books are still very popular, even among young people. Yet you can see that the reading culture is changing. Is a book alone enough to tell a story? And what other opportunies are there? I have been looking at various innovative projects in which the books story…

Me, MySpace and IIkke, ikke, ikke en de rest kan stikken

I wrote this article in 2009, but the issues are still applicable. Therefore I find it worth sharing. “Attention Whore”, “Get a life”, “Just commit suicide!” On the Internet you can say it all. Who’s stopping you? People are much harder and meaner online than they are in real life. Why would you even consider the feelings…