Didi's Blog

About transmedia and other pretty cool stuff

Llow branding, high impactLlow branding, high impact

The past weekend thousands of people traveled to Biddinghuizen for the highlight of the Dutch festivalseason: Lowlands. It was the first time I went there, and ofcourse I enjoyed the music, but I also liked the activities that were organised by brands. Festivals such as Lowlands are ideal to show your brand identity to a…

The Tweeting DirectorPak de regie via Twitter

On Monday, August 6 Dutch people get the chance to direct the thriller: ‘Onder Controle’. Through Twitter you can indicate live directions to the actors. Holland’s best actors will play a role, including Tygo Gernandt, Hanna Verboom and Halina Reijn. The film will be used as a promotion for the Dutch Film Festival. A festival…

Fresh underwear deliveryFresh underwear delivery

On mondaymorning july 23, 2012 girls in Amsterdam could get fresh underwear delivered to their doorstep. Totally free! WE Fashion asked Woedend! to come up with a campaign to launch their basics called ‘WE Fundamentals.’ With just a few click on a smartphone, tablet or computer you could order your hipster. The webapp checks your…

Karakters 'Hun Eerste Keer' in graphic novel stijl.

Their First Time

The youth finds it difficult to indicate their sexual wishes and boundaries. Dutch sexual health organization Soa Aids Nederland wanted to teach these teenagers how to talk about what they want and, even more important, what they don’t want. This is quite a task since teens refuse to listen to patronizing messages. Woedend! developed an…

SALIGIA-7: Raise the zombie alarmSALIGIA-7: Raise the zombie alarm

Hubbub Media, Woedend! and VPRO, 2011 In the summer of 2011 strange scenes were seen at different locations in the Netherlands. Young people disappeared and zombie-like creatures wandered through the streets of Amsterdam. Lots of questions were asked, but the most important one was: Is this really the beginning of a zombie outbreak? Who knows……

Symposium: The way to TransmediaSymposium: The way to Transmedia

Saturday november 5th, the symposium The way to Transmedia will take place. This event is part of the Imagine Fastival and is hosted by TransLAB Rotterdam, a platform that is all about Transmedia Storytelling. Babbe Noya and I will tell something about our project called Sam and his Worldkids-Reports. A transmedia project we developed for…

Sam and his WorldKids-ReportersSam en zijn WereldKids-Reporters

On behalf of the MediaLab and Radio Netherlands Worldwide Babbe Noya and I have developed a project for (future) expat kids. Sam and his world-Reporters kids is one of the first transmedia productions in the Netherlands. The project has brought us the Silver SpinAward for Young Talent. Children who are moving abroad will face a…

A silver spinring for SamEen zilveren spinring voor Sam

Last night the award-show of the SpinAwards 2010/2011 was there. Babbe Noya and I are now the proud owners of a silver spinring for Best Young Talent. Another silver award was for the traffic campaign Shotgun, made by Hal Gabin and Eefje Liebrecht (Fontys Eindhoven). The golden ring was for the notorious Blur Shirt by…

And the nominees are…

Babbe Noya and I are nominated for a SpinAward Young Talent. Only nine projects are left in our category, so our project Sam and his Worldkids-Reporters has a chance to win. This week we presented our project to the judges for the second time. The SpinAwards, annually awarded since 1998, stand for creativity in interactive…