Didi's Blog

About transmedia and other pretty cool stuff

Inspiration session with WefilmInspiratiesessie met Wefilm

Woedend! invited Bas and Roel Welling to come and talk about the inspiring movies and commercials they create. The founders of Wefilm first introduced themselves and told us what they do. The Welling-brothers were always passionate about film. As young boys they took their camera everywhere to make films together. Roel went to film school…

Coraline

Wieden & Kennedy, 2009 Coraline is a stop-motion animation film. The movie was originally made for children aged 8 to 12. The developers saw opportunities to expand this group through a clever campaign. They searched the internet for bloggers with a lot of followers, who could possibly be interested in the movie. Each blogger got…