Didi's Blog

About transmedia and other pretty cool stuff

Coraline

Wieden & Kennedy, 2009 Coraline is a stop-motion animation film. The movie was originally made for children aged 8 to 12. The developers saw opportunities to expand this group through a clever campaign. They searched the internet forĀ  bloggers with a lot of followers, who could possibly be interested in the movie. Each blogger got…

Continue Reading

1 6 7 8